I interview Jack Reamer, real world writing consultant for business people. You turn to him if you want to learn how to write emails that others will want to open and read.
Have you noticed how hard it is to get others to read the message in your mail unless you already have a very close relationship?
Most school curriculum and college prep courses will not teach you to write in a way that others will actually listen to what you have to say. Traditional courses do in fact teach you some very clever and sophisticated writing techniques, but those will not get you read. But, Jack says, the mistake the mistake of those courses is to teach you to write too much and too cleverly.
Jack Reamer explains how and why a different approach to writing gets you to your goal of communicating and connecting to your intended audience of readers. I asked him to unpack it in this interview in a way that young man or young woman who has a talent could use it to start building a following of readers by email.
Here are some of the resource links mentioned during the interview:
Jack Reamer’s blog site on how to turn your email newsletter list into paying customers:
Recommended reading: "The Robert Collier Letter Book" about how to write sales letters that customers will want to act on
Recommended reading: “Ogilvy on Advertising” by David Ogilvy
Recommended reading: “The Boron Letters” by Gary Halbert
BananaTag.com is very hand tool to help you find out which subject lines triggers the most interest in your readers
What is the AIDA formula? Attention, Interest, Desire, Action
AIDA is the core framework on how you should approach writing when you are writing to get someone’s attention for a sales relationship
For reference, what is the five-paragraph essay that Jack Reamer says is NOT a good way to write for developing followers who will want to read what you write; this is the typical stylistic approach to writing that is taught in conventional textbooks: